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BILLY THE KID
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Year: 2018
Client: Nineties Productions & Touki Delphine
What: Campaign poster
Concept & design: Merel Witteman, Maartje Slijpen
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in short: A campaign full of lies
in long: No one is sure if Billy the Kid is a hero or a villain, if he killed one or a dozen man. Billy the Kid is surrounded by vagueness, it’s hard to divide truth from lies, history from stories. For this campaign we tried to do the same, putting information out there that might be true. Or not.
All outings had different truths on them, where eventually the fake truths were crossed out. Read between the lines if you want to know what’s going on.
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