Monopoly causes fights, and that’s a good thing!

[columnsection wrapper=”wrapper” animation=”false”][col size=”one-full” last=”last-col” animation=”false”]

MONOPOLY CAUSES FIGHTS, AND THAT’S OK

[/col][/columnsection][spacer size=”small”][columnsection wrapper=”wrapper” animation=”false”][col size=”one-third” animation=”false”]

Year: 2022
Client: HASBRO

Agency: KesselsKramer
What: a campaign
concept and art: Maartje Slijpen
concept and copy: Rens de Jonge
Strategy: Stef van der Heijden 
Production: Ava Rijken
Photography: Erik Smits

[/col][col size=”two-third” last=”last-col” animation=”false”]

The one thing that makes Monopoly truly unique and different, is that it causes fights. It might be the only board game that isn’t always fun and games. Research conducted with its manufacturer Hasbro, even shows that 8 out of 10 people fight during a game of Monopoly. And that’s actually a good thing.  Because in the safe space of a family game night, Monopoly can teach you a lot about how you express your emotions and how you deal with disappointments. Therefore, throwing the Monopoly board across the room has the potential to strengthen your relationship with your family.

We photographed children getting frustrated and angry during a game of Monopoly with their family, while simultaneously describing what lesson can be learned from it. The images were displayed on the real streets found on the Dutch Monopoly board game, such as Kalverstraat, Neude, and Coolsingel, as well as online.

[/col][/columnsection][spacer size=”medium”][wolf wrapper=”wrapper” parallax=”false” captionparallax=”false” randomhorizontaloffset=”false” mouseparallax=”false”][wolfitem size=”wfull” speed=”” image=”http://maartjemerel.com/wp-content/uploads/2022/11/Monopoly_RotterdamBlaak.jpg” imagelink=”false” url=”” lightbox=”” youtube=”” vimeo=”” captionshow=”false” imageposition=”wleft” customcaptionwidth=”” customimagewidth=”” captionposition=”overlay”][/wolfitem][wolfitem size=”whalf” speed=”” image=”http://maartjemerel.com/wp-content/uploads/2022/11/Hasbro-Monopoly-visual-4-scaled.jpeg” imagelink=”false” url=”” lightbox=”” youtube=”” vimeo=”” captionshow=”false” imageposition=”wleft” customcaptionwidth=”” customimagewidth=”” captionposition=”overlay”][/wolfitem][wolfitem size=”whalf” speed=”” image=”http://maartjemerel.com/wp-content/uploads/2022/11/Monopoly_Calm-min-scaled.jpeg” imagelink=”false” url=”” lightbox=”” youtube=”” vimeo=”” captionshow=”false” imageposition=”wleft” customcaptionwidth=”” customimagewidth=”” captionposition=”overlay”][/wolfitem][wolfitem size=”wfull” speed=”” image=”http://maartjemerel.com/wp-content/uploads/2022/11/Blaak2-EN-NEW.jpg” imagelink=”false” url=”” lightbox=”” youtube=”” vimeo=”” captionshow=”false” imageposition=”wleft” customcaptionwidth=”” customimagewidth=”” captionposition=”overlay”][/wolfitem][/wolf]