NEMO ELEMENTA
Year: 2017
Client: NEMO
Agency: Kesselskramer
What: a campaign
Art & concept: Maartje Slijpen, Merel Witteman
Copy & concept: Rens de Jonge
Creative direction: Gijs van den Berg
Strategy: Matthijs De Jongh
Production: Lea Noordhoek
Craft/Direction: Mals, production: Shop Around
DoP/post-production: Setreset
Crew: Bas Mooij – Titels / Animatie
Jonas Leopold – Sounddesign
Wouter Veersema – Parkstudio, Sound Studio
Ferdinand Bakker – Parkstudio, Sound Studio
Voice: Benjamin Wainwright
NEMO Science Museum: Meike Moors, Marloes Mol en Eelke Pinkhaar
In short: a campaign for NEMO Science Museum, promoting a new expo about life in the universe.
In long: Alongside the new exhibition Life in the Universe, NEMO Science Museum is launching a campaign encompassing the entire history of the universe. As in the exhibition the campaign takes you on a thrilling journey through the universe from The Big Bang right through to the creation of you. The use of homemade props and choreography of human hands create an ‘animation’ that manages to explains the complex story of life in the universe in a simple and entertaining way.
The campaign takes this infinite and sometimes incomprehensible theme and breaks it down, illustrating it as small as possible. By using little polystyrene balls, clay planets and an inflatable globe to explain how it is possible that we are made up of recycled dinosaurs, that space travel is much less fun than you think and that the earth is by far the most amazing planet we know of.
