In short: A campaign for artists that never showed up.
In long: Ekko is a pop podium, famous for hosting artists that have not yet made it on to the main stage where pop(ular) music lives. A musical treasure trove that puts ‘undiscovered’ music and artists in the spotlight. We developed a campaign showing artists that you will not find in Ekko: the artists that you already know.
The poster text translates itself as: Miley/Bono/Britney is NOT coming to EKKO.
You already know Miley Cyrus, in EKKO you’ll discover new artists you don’t know.