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OMROEP GROEN

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Year: 2020
Client: Omroep Groen

Agency: Kesselskramer

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PROBLEM

To solve the climate problem is to solve a communication problem. The change that is needed to stop the depletion of the earth requires everyone to be committed and be a part of the conversation, including those who have turned a blind eye until now. That’s why new broadcaster ‘Omroep Groen’ (Broadcaster Green) wants to use the old school broadcasting network to reach out to the whole of The Netherlands. But how do you introduce a new broadcaster and recruit 50.000 members in just a few months?

SOLUTION

By not recruiting members for Omroep Groen, but for Earth itself – because whoever becomes a member of Omroep Groen, in the end, becomes a member of the earth.

CREATIVE

In animated copy, we approach Earth as a person that needs some attention because he or she is in really bad shape. In film, we see every little bit of nature as something one can become a member of.

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