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How hard can it be?
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Year: 2016
Client: Koning Willem I college
Agency: Kesselskramer
What: a series of bins as a campaign
Creative & Art-Direction: Maartje & Maartje
Photography: Max Siedentopf
Text: Rens de Jonge
Production: Amy van der Veer
Bin building: Staalslagerij
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In short: Series of rubbish bins designed for Koning Willem I college, to stimulate students to throw away their trash.
In long: The students of Koning Willem I College seem to have some difficulties throwing away their rubbish. The evidence of this is littered all over campus. So we presented them with a series of new rubbish bins and a challenge. Because really, throwing away your rubbish in the bin, how hard can it be?
The campaign features seven custom bins, posters and 5 videos that are used around the school campus. We challenged the students to enter a contest with their personal video. Because we know they can do better, it ain’t that hard!
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