In short: Series of rubbish bins designed for Koning Willem I college, to stimulate students to throw away their trash.
In long: The students of Koning Willem I College seem to have some difficulties throwing away their rubbish. The evidence of this is littered all over campus. So we presented them with a series of new rubbish bins and a challenge. Because really, throwing away your rubbish in the bin, how hard can it be?
The campaign features seven custom bins, posters and 5 videos that are used around the school campus. We challenged the students to enter a contest with their personal video. Because we know they can do better, it ain’t that hard!