In short: visual identity + campaign launching Barplus, a new platform by Bar Rotterdam.

In long: BARPLUS is an extension to nightclub BAR in Rotterdam. BARPLUS uses the club venue as a performance and art space. Between dinnertime & club-time, they offer performances, visual arts, music & more. When you ask clubbers what they need for a good night out, they would never come up with the line-up BARPLUS provides. But when they’re there, it seems everybody likes it. In other words: BARPLUS is more than you need, but exactly what you want.

As BarPlus is an extension to Bar, we extended the Bar logo to a BarPlus logo.

To promote this new plus-feature of Bar, we literally put the PLUS in Bar. To get attention we made a plus-size suit and documented the PLUS preparing, going to & entering Bar for the first time.