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MORE THAN YOU NEED…

(…but exactly what you want)

In short: visual identity + campaign launching Barplus, a new platform by Bar Rotterdam.

In long: BARPLUS is an extension to nightclub BAR in Rotterdam. BARPLUS uses the club venue as a performance and art space. Between dinnertime & club-time, they offer performances, visual arts, music & more. When you ask clubbers what they need for a good night out, they would never come up with the line-up BARPLUS provides. But when they’re there, it seems everybody likes it. In other words: BARPLUS is more than you need, but exactly what you want.

As BarPlus is an extension to Bar, we extended the Bar logo to a BarPlus logo.

To promote this new plus-feature of Bar, we literally put the PLUS in Bar. To get attention we made a plus-size suit and documented the PLUS preparing, going to & entering Bar for the first time.

More than you need..
More than you need..
More than you need..
More than you need..
More than you need..
More than you need..
More than you need..
More than you need..
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