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Anti-burglary

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Year: 2017
Client: Rijksoverheid 

Agency: Kesselskramer
What: TV commercial, social media, local advisertisements
Art direction & concept:  Merel Witteman, Maartje Slijpen
Copy & concept: Rens de Jonge
Production: Daphne Weers-Linthorst
Movie Director: Michiel ter Horn
Production Agency: 100% Halal

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In short: A campaign to help Dutch citizens protect their homes against burglars.

In long: The Dutch government wants to minimise burglaries, and give the Dutch people some tips how to make it harder for thieves to enter their home. The advice is simple; close windows, turn on a light and lock the door. Even when you’re gone for only a few minutes, it only takes 30seconds for a burglar to enter your home.

After playing the commercial on TV for half a year, we received the positive message that burglaries went down 25% in the Netherlands. Woo Hoo!

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click here for a version without subtitles.

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“Close windows, turn on a light and lock the door (even when you’re gone for only a few minutes)”

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“Burglars don’t care what house you live in, they only check how easy they can get in.”

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