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Anti-burglary

In short: A campaign to help Dutch citizens protect their homes against burglars.

In long: The Dutch government wants to minimise burglaries, and give the Dutch people some tips how to make it harder for thieves to enter their home. The advice is simple; close windows, turn on a light and lock the door. Even when you’re gone for only a few minutes, it only takes 30seconds for a burglar to enter your home.

After playing the commercial on TV for half a year, we received the positive message that burglaries went down 25% in the Netherlands. Woo Hoo!

 

click here for a version without subtitles.

“Close windows, turn on a light and lock the door (even when you’re gone for only a few minutes)”

“Burglars don’t care what house you live in, they only check how easy they can get in.”