In short: A campaign to help Dutch citizens protect their homes against burglars.
In long: The Dutch government wants to minimise burglaries, and give the Dutch people some tips how to make it harder for thieves to enter their home. The advice is simple; close windows, turn on a light and lock the door. Even when you’re gone for only a few minutes, it only takes 30seconds for a burglar to enter your home.
After playing the commercial on TV for half a year, we received the positive message that burglaries went down 25% in the Netherlands. Woo Hoo!