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NEMO HUMANIA
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Year: 2019
Client: NEMO
Agency: KesselsKramer
What: a campaign
Art & concept: Maartje Slijpen, Merel Witteman
Copy & concept: Rens de Jonge
Strategy: Matthijs De Jongh
Production: Amy vd Veer
Craft/Direction: Marlies vd Wel via Circus Family
Sounddesign: Robbert Klein & REC Sound
Voice: Melanie Hayms
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In the new NEMO ‘Humania’ exhibition you can discover how extraordinary people really are from a scientific perspective. But how can we still celebrate people in a special way if this is now done by every bank, insurance or telecom company?By bringing the idiom of ’The Average Person’ to life as an absurd 3D collage we introduce a vehicle that everyone can relate to.
In the campaign we see The Average Person as a character, but the text nevertheless speaks for a whole group of people. In this way, every fact about the average person holds a double meaning. The campaign follows a modular structure; in total there are 14 facts about the average person, each animated into a scene that can repeat continuously. Together these consecutive loops form one long film, and 4 consecutive loops form a TVC, 3 online pre-rolls and various social videos respectively. Each loop is also a GIF generating 14 unique social posts and banners. Still images of those loops form an outdoor and print campaign.
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